Bundle Pricing Calculator
Evaluate an existing bundle's profit and margin, or work backward from a target margin to find the price you should charge.
Profit per bundle
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Regular merchandise value
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Bundle discount
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Margin
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Profit per unit
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Min price (zero profit)
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A warning is shown if the target margin is impossible given fees — that happens when the target margin plus the payment fee % reaches 100% of the price.
How it works
Formulas used
Evaluate mode: Profit = Bundle price − (Units × Unit cost) − Fees − Shipping Target mode: Price = (Total variable cost + Fixed fee + Shipping) / (1 − Target margin − Fee%)
Worked example
Evaluate mode — $30 unit price, $8 cost, 2-unit bundle for $50, no fees:
- Regular merchandise value: 2 × $30 = $60
- Bundle discount: 1 − (50/60) ≈ 16.7%
- Profit: $50 − $16 = $34 (margin 68.0%)
Target mode — $16 total variable cost, 40% target margin, no fees: Price = $16 ÷ 0.60 = $26.67.
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Frequently asked questions
Why is my target price impossible?
If your target margin plus payment fee percentage is 100% or more, no price can achieve it — lower the target margin or the fee assumption.
Build a bundle customers can understand
A profitable bundle combines products whose joint value is clear without giving away all of the margin. Start with total variable cost and desired contribution, then choose a simple price that fits the customer’s buying context.
Design the bundle
- Use complementary products rather than unrelated inventory that happens to be available.
- Show the regular combined price accurately and avoid inflated reference prices.
- Compare bundle contribution with what the same customer usually buys separately.
Margin and operations
- One low-margin item can absorb the profit created by the rest of the bundle.
- Special packaging and assembly add real order-level cost.
- A bundle can cannibalize full-price purchases if offered continuously.